SOUTHWIND HOTELS AND RESORTS INCREASES DEMAND FOR NEW CLIENT, BAYSIDE INN & MARINA

Saint Petersburg, Florida - Southwind Hotels and Resorts is pleased to announce the addition of the Bayside Inn & Marina of Treasure Island, Florida to its growing portfolio of independent hotels and resorts.

The Southwind team stepped in as full-service property managers and demand management specialists on July 1st. According to Southwind president Gilles Arditi, the 24-room boutique hotel saw an almost immediate increase in occupancy, with average weekday numbers increasing from 1-2 rooms occupied to 10-12 rooms occupied within the first two weeks.

As revpar numbers for Florida's hotels and resorts are on the rise, Southwind's team has taken full advantage of the improving economic climate. Working with on property staff, Southwind has implemented a new property management system for better accounting, streamlined efforts across departments, and launched calculated demand management practices to maximize revenues.

In addition, Bayside has already benefited from the first stages of a complete overhaul of its online presence. "The website was essentially nonfunctional as far as booking is concerned," said Arditi. Southwind has implemented new website hosting, a fully integrated online booking engine, and focused demand management across existing and newly identified OTAs (online travel agents) to maximize revenue opportunities and maintain parity.

Moving forward, Arditi and his team aim to "grab as much market share as we can," maintaining occupancy levels and increasing demand at every step.

Hotel owners and managers interested in Southwind's services can receive a complimentary 3-point analysis of their property's current "demand health." This customized report gives hoteliers a better understanding of demand management and its impact on their bottom line.

Southwind's no-cost check-up includes an examination of rate parity across channels, an assessment of allocation practices, and a review of the property's online presence.

About Bayside Inn & Marina

Offering 24 completely renovated suites, Bayside Inn is located across the street from Gulf of Mexico in Treasure Island, Florida. In addition to private suites with kitchens, Bayside boasts its own 14-slip deep water marina with water and electric, an outdoor deck with BBQ, and swimming pool.

About Southwind Hotels and Resorts

Headquartered in Tampa Bay, Florida, Southwind Hotels and Resorts specializes in quick turn-arounds and long-term management solutions for both branded and unbranded independent and boutique hotels in Florida and throughout the Eastern Seaboard. With 100+ years of combined industry experience, Southwind's leadership team provides innovative full-service hospitality management solutions including revenue/demand management, sales and marketing, property management, staff training, public relations, franchise requirements, safety and risk management, receivership, and purchasing.