Hoteliers maximize demand with new revenue management service from Southwind

Tampa Bay hospitality management firm offers hotels complimentary 3-point analysis of demand health

Saint Petersburg, Florida -- April 23, 2012 -- As hoteliers and revenue managers face an increasingly complex technological marketing landscape, Southwind Hotels and Resorts has announced a new service offering called Demand Management.

"The old ways of traditional revenue management aren't working. In terms of technology, everything is exploding exponentially. Independent (properties) just don't have the staff and/or resources to maintain a disciplined effort...they are overwhelmed," said Gilles Arditi, President of Southwind Hotels and Resorts.

Southwind's Demand Management solution is designed to maximize a hotel's revenue opportunities and minimize its risks - at a time when consumers have unprecedented access to information via mobile devices, social media platforms, and third party channels.

In addition to comprehensive analysis, revenue management, and reporting, Southwind's demand managers directly engage with internal department heads and distribution channels to streamline sales, marketing, and social media efforts.

Hotel owners and managers interested in Southwind's new offering can receive a complimentary 3-point analysis of their property's current "demand health." This customized report gives hoteliers a better understanding of demand management and its impact on their bottom line.

Southwind's no-cost check-up includes an examination of rate parity across channels, an assessment of allocation practices, and a review of the property's online presence.

A hands-on approach to property management is nothing new to the Southwind team, who also has extensive experience managing distressed properties facing receivership.

"They know the business, are informed, and they stepped into a difficult situation and were very resourceful in terms of economically meeting the flag standards. That we really appreciated," said Shamus McConomy, Vice President of Member Business Services at GTE Federal Credit Union of Tampa, FL.

Southwind manages the Quality Inn and Suites Conference Center in New Port Richey, FL on behalf of GTE Federal.

About Southwind Hotels and Resorts

Headquartered in Tampa Bay, Florida, Southwind Hotels and Resorts specializes in quick turn-arounds and long-term management solutions for both branded and unbranded independent and boutique hotels in Florida and throughout the Eastern Seaboard. With 100+ years of combined industry experience, Southwind's leadership team provides innovative full-service hospitality management solutions including demand management, sales and marketing, property management, staff training, public relations, franchise requirements, safety and risk management, receivership, and purchasing.


Gilles Arditi
Southwind Hotels and Resorts
535 Central Avenue, Suite 316
Saint Petersburg, Florida, 33701

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